PUMPT Apparel was born from the heartbeat of our gym, PUMPT 24/7 in Western Australia—a place built purely on good vibes, word of mouth, and referrals. People can’t help but share the PUMPT ENERGY, because our gym isn’t like the rest. It’s fun, loud, social, family and dog friendly, team-driven, and unapologetically positive.

Not only is our environment completely unmatched—but our gym is full of absolute weapons. Physically and figuratively (yep, that’s why there are swords in the logo).

We’re Anita and Braden—husband and wife, founders of PUMPT 24/7 and PUMPT Apparel—and alongside our brother and sister-in-law, the founders of PUMPT Online, we’re all double PRO athletes in ICN bodybuilding. That’s not just rare. That’s almost unheard of.

The sword is the prize for an Overall Win in ICN, and we’ve been lucky enough to win several over the years (yep, they’re on display at the gym). The crossed swords at the entrance became our iconic symbol, so it only made sense to carve them into the M of PUMPT—the heart of the word, just like the gym is the heart of where PUMPT Apparel began.

Let’s be real—we fixed the crappy, egotistical side of gym culture. And that same energy became the foundation of PUMPT Apparel.

Our mission is simple: create gym wear that performs, flatters, and fuels confidence—while carrying the positive energy of PUMPT wherever you train.

PUMPT is designed for the grind, tailored to your shape. Every piece is built to support your training and make you feel as strong as you look. Designed by body builders for body builders. 

We’re also committed to sustainability, producing high-quality, eco-conscious apparel that respects both the gym community and the planet.

Because gym wear shouldn’t just just cover you up- it should lift you up!